A Bridesmaid Got Dumped and Asked JetBlue for Help on Twitter. The Airline’s Response Was Perfect

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You cannot make these things up.  A lady named Courtney Duffy was all set to fly throughout the nation to be a bridesmaid in her pal Alex’s marriage ceremony. Duffy is getting an MBA at Dartmouth and then transferring on to an MPA (Masters in Public Administration) at Harvard, so it is secure to say she’s very busy with schoolwork. That being the case, she booked a flight on JetBlue that may get her to her vacation spot in time to participate within the marriage ceremony ceremony, and then fly again on Sunday night, presumably in time for summer season lessons or a summer season job on Monday.

None of that was adequate for Alex, who despatched her a prolonged and regretful e-mail explaining that she had actually wished Duffy to even be on hand for a bridesmaid journey, and all through the weekend, and to not fly dwelling earlier than Monday. The shorter journey “just won’t work with the duties as a party member.” And so, Alex wrote, she should ask Duffy to relinquish her duties as bridesmaid. “This is one of the hardest things I’ve ever had to ask anyone,” she wrote. But a couple of sentences later, she additionally requested Duffy to mail her the jumpsuit (jumpsuit??) so alternative bridesmaid might put on it as a substitute.

Revenge is good, and sweetest on social media, so Duffy posted a screenshot of your entire e-mail to Twitter, as a part of a plea to @JetBlue.

The entire state of affairs resonated with the Twitterverse. Duffy’s tweet has been retweeted greater than 1,000 occasions. Many responded that they’d had comparable experiences of being fired as bridesmaids. Most suggested Duffy to burn the jumpsuit (or go swimming within the ocean and then ship it alongside), neglect the friendship, and rely herself lucky to not take part in a marriage the place a jumpsuit was required. 

Four hours later, the airline responded. JetBlue did certainly refund Duffy’s airfare, and took it a step additional:

Reasonable individuals can disagree over whether or not it was justified or not for Alex to fireside Duffy as a bridesmaid. On one hand, conventional bridesmaid duties stretch over weeks or months earlier than the marriage and embody planning and collaborating in a bridal bathe and presumably a bridesmaids’ journey. On the opposite hand, for those who’re inviting somebody from hundreds of miles away, and you have got expectations that transcend the marriage itself, that is one thing it’s best to talk about up entrance. Had Alex performed that, Duffy might have made the choice to both plan an extended journey or decline the bridesmaid position.

Whatever her reasoning, if Alex needed to ask Duffy to step down, it ought to have been through telephone or video chat, not an e-mail or textual content message. Not solely would which have been a greater technique to protect the relationship–assuming she cares about that as her e-mail says over and over that she does–it would have saved her numerous social media embarrassment. 

But. As Duffy herself famous in a follow-up tweet, weddings are likely to deliver out the worst in individuals. JetBlue is ready to see the large picture–that in six months or a 12 months the 2 may have the ability to snort about this and get pleasure from a women’ weekend collectively. Or possibly not, and Duffy will wind up utilizing her present airfare with a unique pal.

Either method, it is a win for JetBlue. Not solely did the airline do one thing good for somebody who was upset, it properly noticed the chance to get numerous wonderful publicity for the comparatively small funding of a few free tickets. Even extra essential, it did it rapidly, earlier than Twitter customers’ famously fickle consideration had wandered someplace else.



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