Prime has been an enormous hit for Amazon.
The membership service — which supplies customers entry to free two-day delivery, music, films and different perks — has over 100 million subscribers. On Thursday, the tech big introduced it is mountain climbing the annual worth of Prime to $119 from $99.
Although the service launched in 2005, Amazon ( did not aggressively begin stepping up its choices till years later. )
Here are among the main options Amazon has added over time.
February 2005: Amazon Prime is born. Members pay $79 per yr without cost two-day delivery within the US on eligible purchases.
February 2011: Prime members are given entry to over 5,000 films and TV exhibits with out adverts without cost.
March 2014: The annual Prime membership payment is raised to $99 from $79.
April 2014: Amazon pronounces Prime Pantry. Members can order non-perishable objects, resembling dish cleaning soap and paper towels, in a single field for a flat payment of $5.99. The worth is now $7.99.
June 2014: Prime Music is introduced. Members have free entry to commercial-free streaming of over two million songs and greater than 1,000 playlists and stations.
September 2014: Amazon Studios’ comedy sequence Transparent debuts. In 2015, the present received two Golden Globe awards — the primary main award for Amazon Studios.
November 2014: Amazon provides Prime Photos, which supplies members free limitless photograph storage on the Prime Photos app.
December 2014: Prime Now launches in New York City with free two-hour supply and one-hour supply for $7.99. The service has since expanded to 32 metro areas, together with Atlanta, Houston and Chicago.
May 2015: Prime members can now get free same-day and one-day supply on qualifying orders over $35. As of 2018, the service is accessible in over eight,000 cities and cities.
July 2015: Amazon Prime Day was created to rejoice the corporate’s 20th anniversary. The on-line buying occasion featured offers just for Prime Members and drew comparisons to Black Friday.
July 2016: The firm hosts a second Prime Day. Subscriber orders jumped greater than 60% globally in comparison with the primary Prime Day.
October 2016: Amazon introduces Prime Reading, which gives limitless entry to a rotating collection of over 1,000 books, Audible narrations and magazines.
December 2016: Amazon provides a Prime membership possibility for $10.99 per thirty days for many who do not need to decide to a full yr.
January 2017: Amazon companions with Chase on the Amazon Prime Rewards Visa Signature Card. It’s solely out there to Prime members, and will get cardholders 5% again on all Amazon.com purchases.
June 2017: Amazon launches Prime Wardrobe, which lets Prime members attempt on clothes and accessories earlier than shopping for them.
July 2017: The tech big reports document gross sales for its third annual Prime Day, topping its numbers for earlier Black Friday and Cyber Monday buying intervals.
October 2017: The firm unveils Amazon Key, a service for Prime members that lets supply drivers into properties to drop off packages. Users have to purchase a package ($249.99) with an Amazon safety digital camera and a appropriate good lock.
January 2018: Amazon pronounces the month-to-month payment for a Prime subscription is increasing to $12.99 from $10.99.
February 2018: Prime members in choose cities can get free two-hour delivery from Whole Foods, which the corporate acquired in 2017.
April 2018: Amazon launches a brand new service in 37 US cities that delivers packages to the trunks of automobiles without cost should you’re a Prime member.
Amazon additionally raises the Prime membership payment to $119 from $99 per yr.
CNNMoney (New York) First printed April 28, 2018: eight:37 AM ET