Baltimore was based in 1729, however the time period “Charm City” originated more than 240 years later, as a part of an promoting marketing campaign.
The fading industrial metropolis was the positioning of riots after the 1968 assassination of the Rev. Dr. Martin Luther King Jr. In the early 1970s, it confronted a collection of municipal strikes, together with by rubbish employees.
Baltimore’s mayor on the time, William Schaefer, was a tireless promoter, and he turned to promoting executives to attempt to entice vacationers.
Their thought: Charm City.
“It gave Baltimore a sense of pride in being characterized as something as simple (and powerful) as being ‘nice,’ ” one of the admen later told The Baltimore Sun.
The marketing campaign didn’t final, however the nickname did.
After spending a weekend in Baltimore final 12 months, one among our travel writers declared, “Charm City has raised the charm quotient considerably.”
Chris Stanford wrote right this moment’s Back Story.