Burger King raises awareness about

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Burger King is tackling gender inequality in a brand new marketing campaign that includes “Chick Fries” geared toward girls.

Beginning on Thursday, July 26, Burger King will likely be serving “Chick Fries” in a pink field in choose eating places whereas provides final in an effort to lift awareness and counteract the “pink tax” tax.

The “pink tax” is a tax that targets feminine customers and marks the value of merchandise made for girls considerably larger than the male equal of these merchandise.

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Some examples of merchandise affected by the pink tax embody private care gadgets resembling razors, dry cleansing, toys, and car restore. The “pink tax” is used to mark-up female-geared merchandise about 42 p.c of the time.

Burger King launched a brief video to clarify the issue with the tax.

In the video, unsuspecting feminine clients are charged $three.09 for “Chick Fries,” which is 83 p.c greater than the value of “Chicken Fries” at $1.69.

The solely distinction between the 2 is that the “Chick Fries” are in a pink field.

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On common, merchandise made for girls or ladies price 7 p.c greater than comparable merchandise for males and boys, according to ListenMoneyMatters.

Personal care merchandise for girls price 13 p.c extra, toys made for ladies price 7 p.c extra, and feminine clothes prices eight p.c extra.

With this marketing campaign, Burger King is becoming a member of the combat towards monetary equality between women and men and hoping different manufacturers to will take part on eliminating unequal pricing primarily based on gender.

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