Burger King is tackling gender inequality in a brand new marketing campaign that includes “Chick Fries” geared toward girls.
Beginning on Thursday, July 26, Burger King will likely be serving “Chick Fries” in a pink field in choose eating places whereas provides final in an effort to lift awareness and counteract the “pink tax” tax.
The “pink tax” is a tax that targets feminine customers and marks the value of merchandise made for girls considerably larger than the male equal of these merchandise.
Some examples of merchandise affected by the pink tax embody private care gadgets resembling razors, dry cleansing, toys, and car restore. The “pink tax” is used to mark-up female-geared merchandise about 42 p.c of the time.
Burger King launched a brief video to clarify the issue with the tax.
In the video, unsuspecting feminine clients are charged $three.09 for “Chick Fries,” which is 83 p.c greater than the value of “Chicken Fries” at $1.69.
The solely distinction between the 2 is that the “Chick Fries” are in a pink field.
On common, merchandise made for girls or ladies price 7 p.c greater than comparable merchandise for males and boys, according to ListenMoneyMatters.
Personal care merchandise for girls price 13 p.c extra, toys made for ladies price 7 p.c extra, and feminine clothes prices eight p.c extra.
With this marketing campaign, Burger King is becoming a member of the combat towards monetary equality between women and men and hoping different manufacturers to will take part on eliminating unequal pricing primarily based on gender.