An organization suspended from Facebook within the fallout of the Cambridge Analytica scandal says it feels betrayed by the social media big.
Cubeyou collected details about customers of the social media web site by means of persona quiz apps that was allegedly bought for advertising functions.
Chief government Federico Treu instructed the BBC the firm had executed “nothing wrong”.
Facebook mentioned the suspension was a “careful decision” made as a part of a broader ongoing investigation.
The tech big is wanting into whether or not Cubeyou collected knowledge for tutorial functions after which used it commercially, following a partnership with Cambridge University within the UK.
It mentioned it took “any report of suspicious activity that could threaten people’s privacy” very critically.
The allegations are just like the best way political consultancy Cambridge Analytica exploited the data of about 87 million Facebook users.
The scandal rocked the social media firm and was one of many points that led to Facebook founder Mark Zuckerberg being grilled by US senators.
During that listening to, Mr Zuckerberg mentioned Facebook would examine “tens of thousands” of apps to find if some other corporations had accessed knowledge in an analogous strategy to Cambridge Analytica.
Cubeyou says it “played by the book” with Mr Treu telling the BBC’s Asia Business Report that the firm had been a licensed Facebook companion for six years and had invested closely within the platform.
“Facebook didn’t think twice to throw us under the bus with all the investment and our reputation on the line just because they wanted to release the pressure from public opinion around what is happening right now,” he mentioned.
“Initially I did perceive the place this was coming from. They are under a variety of strain.
“But.. we’ve got to take a look at the entire scenario. This is not simply regarding for Cubeyou as an organization however for all of the builders on the market.”
He added that, even when allowed again on to Facebook, he thought it was unlikely his firm would work with them.
“We are looking for a partnership here and their behaviour obviously shows otherwise so it doesn’t make any business sense for us to keep partnering with Facebook, unless they are changing completely their attitude,” he mentioned.
Cubeyou is certainly one of numerous corporations set as much as assist companies reminiscent of publishers and advertisers goal their advertising. It is unknown whether or not it has additionally helped campaigns unfold political messages, as was the case with Cambridge Analytica.
On its web site, Cubeyou describes itself as having “all the best consumer data sources in one place”.
“Identify consumers not only by their demographics or consumption habits but by leveraging the whole spectrum of their personalities, interests and passions,” it says.