Guinness is known for making stout beer – and this week, the Irish firm opened a brand new brewery in Maryland. It’s the primary time Guinness has had a brewery within the U.S. in additional than 60 years. So: Does Guinness need to promote extra stout to Americans? This time, it seems, the brewer is making an attempt one thing totally different.
First issues first: Guinness will NOT be brewing its well-known stout in America. To discover out why, I requested Peter Simpson, the top brewer on the Open Gate Brewery in Dublin.
”I believe Guinness stout is such an iconic stout, it has such robust hyperlinks again to Dublin and again to Ireland, that it could really feel mistaken to take it away from Ireland and to brew it over right here,” Simpson stated within the new U.S. brewery. “So it is always going to still be brewed back in Dublin.”
As for the beers the Maryland brewery will make, most of it will likely be blonde lager – a beer that Guinness hopes will flourish within the U.S.
Guinness and its mother or father firm, Diageo, spent $90 million to transform a big distillery into the Open Gate Brewery and Barrel House. The firm’s hoping to draw 300,000 guests a 12 months.
The first barrel of beer was tapped this week — and guests have been let inside, to take a look at the place. It opened to most people on Aug. three – greater than 200 years after the primary barrels of Guinness stout have been delivered to America’s shores, again in 1817.
Guinness used to have a U.S. brewery — but it surely closed in 1954. The firm had guess that Americans who served in Europe in World War II had developed a style for stout. But there wasn’t sufficient demand, as a result of drinkers right here wished one thing lighter, and crisper.
“At that time, America was so firmly a lager-drinking country,” says Theresa McCulla — who has one of many coolest titles in America: she’s the beer historian on the Smithsonian’s National Museum of American History. Or, to be extra formal, she’s the historian of the American Brewing History Initiative.
McCulla says that early on, Americans drank every kind of beers, together with ales and porters. But after German immigrants arrived within the mid-1800s, the U.S. fell in love with lagers.
Those German immigrants “used a different kind of yeast that sat on the bottom of fermentation vessels, they brewed under cooler conditions. It produced a beer that was very effervescent and refreshingly light,” she stated. “And Americans were really entranced.”
That was true when Guinness came visiting within the 1950s – and it’s nonetheless largely true right this moment.
Guinness is coming again to the States at an fascinating time. Americans aren’t as thirsty for beer nowadays. Even the expansion of craft beer has slowed down. And with greater than 6,000 breweries, beer corporations should do extra to win prospects.
Bart Watson is the chief economist on the Brewers Association. He says that to deliver a crowd to a brewery, it’s important to provide an “experience.”
“It’s certainly something now that we see being important to beer lovers, going and experiencing the brewery, learning about the beers, taking a tour — and also something that drives purchase decisions,” he says.
The Guinness “experience” contains a big garden that’s formed like an imperial pint glass. It’s large enough for round four,000 individuals to hang around and take heed to music.
Outside, there’s area for meals vans. Inside, there’s a taproom the place Guinness stout from Ireland is poured subsequent to beers from the experimental brewery downstairs. To run all of it, Guinness has employed skilled brewers from revered craft beer corporations, like Stone Brewing, Jolly Pumpkin and Highland Brewing.
Located about 10 miles from downtown Baltimore and 30 miles northeast of Washington, the Open Gate Brewery is tucked alongside an interstate, in an space that’s by turns rural and industrial.
If it’s a hit, the Guinness brewery is bound to make ripples in Maryland’s rising beer scene. At the opening ceremony, Brewers Association of Maryland President Cindy Mulligan, whose household runs Mully’s Brewery, urged the brand new (previous) child on the block is already elevating the state’s profile as a beer vacation spot.
“The amazing and pretty unique aspect about the brewing industry is our philosophy that the rising tide raises all ships,” Mulligan stated. “We welcome the brewing infrastructure and amazing talent that Guinness brings to Maryland’s vibrant beer industry. We’re looking forward to many collaboration and innovative brews to come.”
Maryland’s Governor Larry Hogan minimize a ceremonial ribbon to open the brand new brewhouse.
“I’m a strong advocate for new businesses, and as you can probably guess, as an Irishman — and maybe looking at the girth — I have enjoyed a few pints of Guinness in my time,” he stated.
Hogan says he helps Guinness —- one beer at a time. The of us at Diageo are hoping different Americans will comply with swimsuit.
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