Jessie Connors Tieva and Matthew Tieva falsely claimed their merchandise, marketed below the title Sellers Playbook, might assist clients earn a whole bunch of 1000’s of by promoting objects on Amazon.com, in accordance with a civil grievance filed July 30 in U.S. District Court in Minneapolis.
The Tievas and their New Hope-based companies, Sellers Playbook and Exposure Marketing Co., are listed as defendants within the lawsuit, which alleges 9 violations of Federal Trade Commission laws and U.S. legislation. A federal decide halted the operation till the case is resolved, in accordance with a information launch issued by the Minnesota state legal professional common’s workplace.
Reached by cellphone Monday night, Jessie Connors Tieva disputed the allegations made within the grievance.
“We have thousands of students who have been very successful,” Connors Tieva stated. “Our whole reason for starting this is to help other people become successful. … There are some people out there who think they can get the world handed to them and not work for anything.”
Connors Tieva, who was a contestant on the primary season of “The Apprentice” tv present with Donald Trump, was additionally concerned in one other comparable Amazon sales scheme that was compelled to close down earlier this yr and return $10.eight million to its clients, in accordance with the grievance.
Sellers Playbook, which was launched in early 2017, touted Connors Tieva’s credentials as an “Apprentice” contestant and “serial entrepreneur” in pitching free two-hour seminars to potential clients.
Those who attended these free seminars can be pitched a three-day workshop for between $500 and $1,000, in accordance with the grievance. At these workshops, extra intensive coaching and mentorship can be provided for as a lot as $48,000, the grievance stated.
For these sums, the corporate instructed clients they’d get entry to the Sellers Playbook System, which might permit them to reap income of as much as 70 p.c by promoting objects on Amazon’s third-party sales platform, in accordance with the grievance.
“Few, if any, consumers achieved these results, and most lost money,” the legal professional common’s workplace stated in its information launch.
A preliminary injunction listening to within the case is scheduled for Aug. 13.