By Rachel Siegel
Papa John’s took an extra — and extremely uncommon — step to distance itself from its controversial founder, fearing he would possibly transfer to amass a majority stake within the pizza chain he based greater than 30 years in the past.
On Sunday, Papa John’s introduced a stockholder rights plan, generally referred to as a “poison pill.” The maneuver would block any investor from buying greater than 15 p.c of Papa John’s inventory with out board approval. The company’s founder, John Schnatter, stays on the board and already owns a 29 p.c stake. The new plan would constrain Schnatter’s stake to lower than 50 p.c.
Companies that go for “poison pills” usually achieve this to dam activist traders from taking a controlling curiosity — or to thwart hostile takeovers. But consultants say the transfer has hardly ever if ever been used towards a company founder.
“If it’s happened before, it is circumstantially quite rare,” stated Charles Elson, director of the John L. Weinberg Center for Corporate Governance on the University of Delaware.
It’s probably the most excessive step to this point in actions the company has taken to restrict its affiliation with Schnatter. Last week, the board barred him from utilizing his workplace at company headquarters in Louisville.
Elson described the “poison pill” possibility as “an antitakeover move” as Papa John’s appears to be like to sever ties with Schnatter in as some ways as attainable. Papa John’s may nonetheless have the selection of not renominating Schnatter to its board, Elson stated.
But the uncommon “poison pill” possibility could not less than partially be the company’s reply to its “very difficult position,” Elson stated.
“What he did isn’t illegal. It’s just very, very disturbing,” Elson stated. “He insulted a good deal of their customers, and that’s the problem. But he’s still a large shareholder. And a shareholder, whether you agree with them or not, is still a shareholder.”
Earlier this month, Forbes reported that Schnatter used the n-word throughout a name between Papa John’s executives and the advertising and marketing company Laundry Service. In a role-playing train supposed to teach Schnatter on public relations crises, the group requested Schnatter how he would distance himself from racist teams on-line. Forbes reported that Schnatter responded by “downplaying the significance of his NFL statement.”
“Colonel Sanders called blacks n—–s,” Schnatter reportedly stated.
Schnatter resigned as chairman of the Papa John’s board on July 11. He has since stated he regrets resigning and the board was improper to dismiss him with out an investigation. Schnatter had already stepped down because the company’s chief government in January after saying protests from National Football League gamers had been hurting his pizza gross sales.
After experiences of Schnatter’s use of the n-word, Papa John’s inventory plummeted to a 12-month low. Prices went up 12 p.c after Schnatter’s resignation. Shares fell almost 10 p.c, to $46.56, in buying and selling on Monday.
On July 13, the company stated it wouldn’t use Schnatter in ads because it sought it “regain trust.”
That day, Schnatter advised Louisville’s WHAS that his remarks had been taken out of context.
“I can’t talk like that even if it’s confidential and it’s behind closed doors,” he stated. “I did it. And I own it. And I’m sorry. And I’m sick about it, frankly.”
Anthony Johndrow, a company repute adviser primarily based in New York, stated the “poison pill” transfer is a definite approach for Papa John’s to create house between itself and its fiery founder, however it isn’t the identical because the company taking a public stance towards racism or the use of racial epithets. Unlike Dick’s Sporting Goods asserting it will cease promoting assault-style rifles after the mass taking pictures in Parkland, Fla., for instance, the “poison pill” transfer permits Papa John’s to behave particularly towards Schnatter.
Any steps Papa John’s takes to rebrand itself and rebuild its repute will come aside from the “poison pill” transfer, Johndrow stated. That may embrace discovering a brand new spokesperson and even renaming the company, regardless of the inevitable problem that Schnatter “is the ‘John’ in ‘Papa Johns,’” Johndrow stated.
“This Papa John’s founder thinks he knows how to run the company, and they think the way he’s been running the company has hurt them,” Johndrow stated. “That is important, because maybe he wants to reinstate himself as spokesperson, which I think we can all agree would be a pretty bad idea right now.”
The Washington Post’s Eli Rosenberg contributed to this report.