Pepsi and Coke Are Fighting to Get You to Drink Soda Again

Pepsi and Coke Are Fighting to Get You to Drink Soda Again

The largest cola rivalry in historical past is in full swing once more as the 2 prime names in drinks battle for a shrinking soda-loving inhabitants.

While PepsiCo Inc. has diversified away from drinks — Frito-Lay chips drove growth once more final quarter — its focus is again on fixing the fizzling beverage division within the face of heightened competitors from arch-rival Coca-Cola Inc.

“The biggest challenge we’re facing is in colas right now,” PepsiCo Chief Financial Officer Hugh Johnston stated in an interview after the first-quarter outcomes Thursday. “Competition clearly ramped up advertising on colas and we will do the same — and have been doing the same — and we’ll do more of it as they do.”

As the 2 largest soft-drink manufacturers, Coke and Pepsi have lengthy been chief rivals. The American corporations have jostled for shopper consideration with pointed adverts over the last decade. Commercials within the peak of the period went as far as to function style checks pitting the drinks in opposition to one another.

Shifting Tastes

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