Procter & Gamble, in a Strategy Shift, Moves to Raise Prices

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Procter & Gamble Co. mentioned it was elevating costs on a few of its greatest manufacturers, a technique shift after the consumer-products large reported one other quarter of lackluster income progress.

After greater than a yr of making an attempt to fight weak demand with decrease costs on staples like Tide detergent and Gillette razors, executives mentioned Tuesday the corporate was altering course and would search to push by way of massive worth will increase on Pampers diapers and Bounty paper towels.

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