Baiju Bhatt, co-founder and co-chief executive officer of Robinhood Financial LLC, speaks during the TechCrunch Disrupt 2018 summit in San Francisco, California.

Robinhood to re-brand savings account plan after widespread criticism 

Baiju Bhatt, co-founder and co-chief executive officer of Robinhood Financial LLC, speaks during the TechCrunch Disrupt 2018 summit in San Francisco, California.

David Paul Morris | Bloomberg | Getty Images

Baiju Bhatt, co-founder and co-chief government officer of Robinhood Financial LLC, speaks in the course of the TechCrunch Disrupt 2018 summit in San Francisco, California.

Financial know-how startup Robinhood is re-launching a brand new savings account plan that got here beneath withering scrutiny from regulators, and drew accusations about doubtlessly deceptive buyers.

blog post released Friday, Robinhood’s founders acknowledged that its new plan, which aimed to provide no-fee checking and savings accounts with no minimums, ATM charges, penalty costs or overseas transaction charges, “may have caused some confusion.” The plan was introduced with nice fanfare this week, however immediately came under fire from Wall Street and federal officials.

As a consequence, “we plan to work closely with regulators as we prepare to launch our cash management program, and we’re revamping our marketing materials, including the name,” wrote Baiju Bhatt and Vlad Tenev, the start-up’s co-founders and Co-CEOs.

Robinhood’s brokerage accounts are coated by SIPC insurance coverage, which protects up to $250,000 of money within the case of a dealer’s failure. But there’s a large distinction from financial institution accounts, that are coated by FDIC insurance coverage.

The head of the Securities Investor Protection Corp. instructed CNBC on Friday that the start-up did not contact his workplace forward of the product launch, and to his information Robinhood had not contacted the SEC, both.

SIPC President and CEO Stephen Harbeck instructed CNBC he had contacted the fee’s buying and selling and markets division about it.

“The fine print of the website says the offering is NOT a bank account, so the regulatory oversight of this offering is likely more thin,” UBS stated on Friday, noting financial institution regulators would possible need to know extra about anti-money laundering safeguards in place and capital ranges.

“There’s a risk that bank regulators could take issue with an entity with 3 million accounts presenting itself as offering banking products but avoiding the regulatory scrutiny that would go along with it,” the financial institution added.

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