“With each successive design iteration, you can add more things, you can figure out better ways to produce it, so it gets better and cheaper,” Musk mentioned. With “natural progression of any new technology, it takes multiple versions and large volume to make it more affordable.”
Currently considered one of the top trade-ins for a Tesla Model 3 is a Toyota Prius, in keeping with statements Musk made throughout an August earnings name. The Prius, which begins at $23,475, is roughly half the price of the $49,000 Model 3 beginning value.
Musk boasted that Tesla shells out nearly nothing on promoting and endorsements, and depends closely on phrase of mouth.
“Where I put all the money into and all the attention into is trying to make the product as compelling as possible,” Musk says. The key to promoting a product is having one thing folks love and can speak about, he added.
“If you love it, you’re going to talk and that generates word of mouth,” he informed Brownlee. That’s Tesla’s enterprise mannequin: rely primarily on word-of-mouth. The firm is not spending on promoting, in keeping with Musk. And no reductions. Musk mentioned even he pays full retail value on his Tesla vehicles.
Musk’s sit-down was revealed on YouTube in the wake of an unusually personal New York Times interview, in which Musk displayed uncommon moments of emotion as he described the pressures of meeting a recent Model 3 production milestone. The bombshell report despatched Tesla’s inventory reeling in Friday’s buying and selling, and laid naked considerations amongst Tesla board members about Musk.
The NYT article landed at a turbulent time for the electrical carmaker. Musk upped the ante in his battle towards buyers betting towards Tesla’s inventory, tweeting lately that he had “funding secured” to take Tesla personal at $420 per share. That despatched shares hovering, and in the end prompted the SEC to open a probe, in keeping with stories.
Correction: This model corrects the spelling of Tesla’s title.