Turns Out IHOP Didn’t Change Its Name To ‘IHOb’ After All

Turns Out IHOP Didn’t Change Its Name To ‘IHOb’ After All

IHOP on Twitter

Last month the International House of Pancakes pulled a stunt that put its namesake in danger. The firm introduced it was changing its name to IHOb, flipping the ‘P’ round on the final letter of its acronym in a thriller transfer the restaurant initially wouldn’t clarify.

After some hypothesis and web sleuthing, it was found that the ‘b’ stood for burgers, and was a advertising ploy to promote a brand new line of all-beef burgers the corporate was launching. The web was outraged on the transfer, both due to IHOP betraying its preliminary objective as a pancake emporium or that it was just a few form of elaborate advertising scheme.

As it seems, that’s precisely what it’s. The firm introduced a brand new promotion on Twitter on Monday and the sham that was IHOb isn’t any extra.



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