Last month the International House of Pancakes pulled a stunt that put its namesake in danger. The firm introduced it was changing its name to IHOb, flipping the ‘P’ round on the final letter of its acronym in a thriller transfer the restaurant initially wouldn’t clarify.
After some hypothesis and web sleuthing, it was found that the ‘b’ stood for burgers, and was a advertising ploy to promote a brand new line of all-beef burgers the corporate was launching. The web was outraged on the transfer, both due to IHOP betraying its preliminary objective as a pancake emporium or that it was just a few form of elaborate advertising scheme.
As it seems, that’s precisely what it’s. The firm introduced a brand new promotion on Twitter on Monday and the sham that was IHOb isn’t any extra.