An American basketball franchise has taken attention-grabbing steps to handle stories its organisation is “rife with misogyny and predatory sexual behaviour.”
The Dallas Mavericks have determined that their NBA cheerleaders will break from the standard establishment with new-look uniforms this autumn.
The Mavericks’ dance crew has ordered “less revealing uniforms” for the upcoming season and can carry out “more wholesome routines,” in response to a report from the Dallas Morning News.
The transfer is essentially in a response to a number of scandals which have rocked the Mavericks entrance workplace this 12 months.
“We want the focus to be on the dancers as artists and to highlight their skills, not be eye candy or sexualised,” Mavericks CEO Cynthia Marshall instructed the Dallas Morning News.
Mavericks proprietor Mark Cuban and the organisation got here beneath fireplace after a Sports Illustrated report in February detailed a “corporate culture rife with misogyny and predatory sexual behaviour,” amongst different issues, throughout the entrance workplace.
A report additionally surfaced in May a few former senior account government who would repeatedly have a look at pornographic pictures whereas touching himself within the workplace, producing the nickname “Pants DJ.”
Marshall, who was employed in February, has been tasked partially with cleansing up the organisation, and stated that the shift with the dance crew is a part of their “100-day plan aimed at cleaning up problems” throughout the Dallas entrance workplace.
“We love our dancers, but we are re-evaluating every aspect of this organisation to make sure they are living up to the values we are instilling in the entire Mavericks operation,” Marshall stated.
“The dancers are doing nothing improper. What they put on and the way they dance is part of the tradition and the environment that has been round for the previous twenty years.
“We will be a part of the evolution that moves these dancers forward as athletes and entertainers.”
The change with the dance crew stopped in need of eliminating all of it collectively, just like the San Antonio Spurs did earlier this 12 months.
The Spurs changed the dance crew with a 35-member “family-friendly coed hype team.”
While the transfer to eradicate the crew fully could also be a bit excessive, the thought behind each switches is similar: maintaining followers entertained with out sending the improper message or making anybody uncomfortable.
“Everyone should feel comfortable — both the performers and everyone in the arena,” Marshall stated.
“If someone brings a 10-year-old to the game, I don’t want them having to cover the kid’s eyes during performances.”
With Yahoo US