On June 11, the International House of Pancakes made an enormous announcement: they had been altering their identify to “IHOb,” not less than briefly, standing for “International House of Burgers,” and unveiling a brand new product on the menu. (A burger, naturally — or, in IHOb parlance, an “Ultimate Steakburger.”)
While the change obtained plenty of hype on-line, and resulted in brick-and-mortar places swapping out their signage in favor of the brand new model identify for the ever-present diner chain, it was not meant to final lengthy. And on Monday, IHOb reverted as soon as extra to its authentic identify of IHOP.
“We really abbreciate the burgerin’ loyalty, but we’re back @IHOP again,” the IHOb Twitter account introduced. (The gimmick of the alternate model had been changing “P’s” with “B’s” in all of their language, which explains the weird spelling.)
When one Twitter person joked that their change of coronary heart (and identify) should not have gone effectively, IHOP itself had a response: “The blan was to get beople talking about our new burgers. And it worked. Look at us, two silly pancakes talkin’ about burgers,” they defined of their nearly-one-month advertising and marketing stunt.
The plan does appear to have gotten individuals speaking — in any case, now everyone knows that IHOP serves each their conventional pancakes and, sure, a burger. Hopefully nobody obtained too connected to the choice “IHOb” identify within the course of. But when you already checked out the burger, and are a fan of that individual dish, the excellent news is it appears that evidently menu merchandise is not less than sticking round.