A Papa John's pizza box is seen on July 11, 2018 in Miami, Florida. 

Papa John’s to remove founder’s image from marketing materials

A Papa John's pizza box is seen on July 11, 2018 in Miami, Florida. 

Joe Raedle | Getty Images

A Papa John’s pizza field is seen on July 11, 2018 in Miami, Florida. 

Papa John’s is taking one other step to distance itself from its founder.

The pizza chain is eradicating John Schnatter’s image from its marketing after racially charged feedback he made grew to become public Wednesday, an organization spokesman confirmed to CNBC. The information was first reported by the Associated Press.

The choice was made by prime executives and the precise timing of his removing from these materials continues to be being determined, the AP stated, citing a supply conversant in the matter. The supply was not conscious of any plans to change the pizza chain’s identify.

Schnatter’s image could be very intently tied to the corporate and he’s pictured on its pizza containers.

Schnatter, who stepped down from the publish of CEO seven months in the past, resigned as chairman earlier this week after admitting and apologizing for utilizing the N-word throughout a May convention name. Schnatter, who owns a 24 p.c stake within the firm, stays on the corporate’s board.

The incident got here to mild after Forbes journal detailed it in an article Wednesday. Schnatter later confirmed he was on a name with marketing company Laundry Service when he tried to downplay feedback he had made concerning the National Football League final fall. He stated, “Colonel Sanders referred to as blacks n—–s” and by no means confronted any public backlash at KFC.

Papa John’s shares have been up greater than 1 p.c in buying and selling Friday.

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