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Sam Greene


Procter & Gamble is in search of to trademark these and other fashionable social media acronyms, according to Ad Age.

Company officers are mum about their precise plans, nevertheless it has utilized to make use of the acronyms in addition to NBD and FML to be used on liquid cleaning soap, dishwashing detergents, onerous floor cleaners and air fresheners, in keeping with the New York Post.

So is P&G plotting a brand new model or model extension?

P&G is beneath strain to spur its ongoing turnaround to reignite gross sales development. Hedge fund investor and new board member Nelson Peltz has advocated for P&G to step up new product improvements and to reinforce its attraction to millennial shoppers.

LOL stands for “laugh out loud,” NBD for “no big deal,” WTF for “What the (Naughty F-word)” and FML for “(F-word) my life.”

The U.S. Patent and Trademark Office has issued an preliminary refusal to P&G for its trademark software for FML, in search of extra info.

P&G’s software is pending. If authorised, texters utilizing the favored acronyms to save lots of keystrokes texting associates will not be charged a price or something.

Such a patent would merely give the patron large the appropriate to call a cleaning product with the three-digit moniker.

The product classes that P&G is keen on utilizing the acronyms are a part of its $27.four billion cloth and residential care unit, producing one-third of its $66.eight billion in annual gross sales. The unit’s largest manufacturers are its Tide and Ariel laundry detergents.

But the appliance hints P&G is trying to develop its secure of residence care manufacturers that embody: Cascade dishwashing detergent, Dawn liquid dish cleaning soap, Febreze air freshener, Mr. Clean family cleaner and Swiffer mops and brushes.







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